Privacy
Last updated October 2026
Who I am
Butter Labs is run by me, Miloni Sheth. This page covers butterlabs.io.
What I collect
- Your first name and email, when you ask for a resource.
- Your answer to the one question after you sign up (exploring, have an idea, already selling), if you answer it.
- Where you came from (for example Instagram or Google), from the link you clicked.
What I use it for
- Sending you the resource and a couple of follow-up emails.
- Sending my monthly business ideas newsletter, which I publish on Substack.
- Understanding which posts and pages are useful, so I can make better ones.
I don't sell your information or share it with advertisers.
Services that help me run this
- Resend sends the emails and stores your name and email.
- Vercel hosts this website.
- Substack hosts the newsletter.
- Gumroad handles purchases of the Idea Decision Kit, and Calendly handles call bookings. They have their own privacy policies.
Your choices
- Every email has an unsubscribe link that works in one click.
- To see, correct or delete what I have about you, email hello@butterlabs.io and I'll do it within 30 days.
- I keep your details until you unsubscribe or ask me to delete them.
On this device
After you sign up, this site remembers you in your browser's storage so you don't have to fill in the form again. Clearing your browser data removes it. There are no advertising cookies on this site.